Each report created enables business users to instantly pull and save their daily reports and send them to their managers. These dashboard reports also help users to track everything from the types of products manufactured, to the length of time products take to be manufactured, where each product is located and by what production process.
With just a few clicks, business users could easily tell which products bring in the most revenue, which have the biggest manufacturing volume, which are most expensive to make and which take the longest to manufacture.
With this solution, our client’s business users avoided many hours compiling data for reports and spent more time making fast, accurate decisions. The solution which was implemented and is now being maintained by Syntelli Solutions, supports over 1,200 users.
Client: Large Appliance Manufacturing Organization
Mapping the consumer experience to identify behaviors that occur at targeted points and developing insights in order to positively influence the process and drive consumer behaviors
- Lack of insights on how to properly target the consumer, resulting in increased ad spend without a direct link to revenue results.
- Understanding what web content drives sales.
- Understanding which marketing media channels contribute to sales
- Syntelli’s data science team calculated consumer lifetime value to provide value for the consumer throughout product ownership and ongoing laps around the consumer experience
- Built marketing science practice with: net present value, forecasting, record matching and data lake
- Built models that estimated historical contribution of all marketing media channels and pricing strategy to sales.
- Created a relationship graph of all inbound consumer website activity
- Established a link between “Where to Buy” web searches and sales activity
- Identified web content, product pages, and search activity that are predictors of sales
- The consumer lifetime value model allows for better determination of marketing spend to maximize value of marketing and products to consumers
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