Infrastructure Cost Savings and Efficiency for Marketing Analytics


A Leading National Educators Association

Business Need:

Implement Spotfire analytics solution on cloud that tracks the effectiveness of various marketing campaigns and other marketing initiatives for their members


• Company was having difficulties in tracking the effectiveness of various marketing initiatives they run throughout the year for their members.
• There is no good way of storing the data to use to analytics
• Challenges to integrate Spotfire with data from other analytics tools like Google Analytics


• Company has engaged Syntelli team on a 3-year contract to help them with their data analytics needs and support & enhance Spotfire environment
• Created Interactive dashboards that monitor and track marketing efficiency
• Host dashboards on company website for internal use
• Automated data loads that are refreshed to the dashboards
• Store the data in a data warehouse in the cloud where the data loads and refreshes can be automatic
• Created custom Python and Java scripts to complement and extend Spotfire applications
• Used third party connectors to pull in the data from Google Analytics and integrated it with Spotfire dashboards
• Recently upgraded the Spotfire 6.5 and 7.0 environments to 7.6
• Syntelli team supports and maintains Data store and Spotfire environment on cloud
on an ongoing basis

Platform: TIBCO Spotfire 6.5, 7.0 and 7.6, SQL, SSIS, Google Analytics, Java scripting/Python

Value Added:

One source of truth for marketing efficiency
Easy to use dashboards
Fully integrated with company website
Cost savings on the infrastructure and data storage



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