“It’s not about how much data you have, but how you decide to use it” Make the most of the data you have, and analyze it. You cannot discover what you don’t know, if you don’t at least try.
Big Data = Big Profits David Edelman of McKinsey and Company recently published a great article that all marketers should read. It will encourage marketers to ‘ stop worrying, and love the data.’ Those who embrace big data to empower their organization to...
