Marketing Analytics

How Your Healthcare Organization Can Use Marketing Analytics to Drive Decision-Making in 2020

Use Market Basket Analysis for More Than Market Baskets

As the healthcare industry evolves, the need for data analytics and fraud analytics grows

Customer Intelligence: When You Know What Customers Do, You Know How to Help Them

Pricing Analytics Applications Take Advantage of Big Data

Make Data Centricity Part of Your Data Analytics Services

Analytics for the Insurance Industry in 2019 – New Data Provides Opportunities for Personalization

Applications of Artificial Intelligence – the mainstream market is moving beyond experimentation

Segmentation with Predictive Analytics – What Marketers Need to Know

Why your marketing analytics program needs to include social media

The Basics of Implementing Marketing Analytics