Contact Data Harmonization & Deduplication- Case Study

Standardizing Product Lines Using MDM

Customer

An Orthodontist (Healthcare) Practice.

Business Need

The customer had engaged on a digitalization project which involved organizing several events over time. The success of the digital marketing effort was heavily dependent on acquiring a customer contact master list. A bad contact master list would not only hamper or slow down the digital marketing efforts; it could eventually impact its success. Multiple systems or spreadsheets had a contact name stored differently throughout the organization.

To run effective digital marketing campaigns and to measure their effectiveness, a concise contact list must be available along with reliable email addresses, a connection to accounts if possible, and well-defined classifications of contacts.

Customer Challenges

Fill a Simple form to Access our Case Study