A business-to-business-to-consumer life and health insurance company.
Business Need
To be a one-stop-shop from product creation to policy administration and claims. Capturing data to provide meaningful insights to identify revenue stream, and better market products, reaching a wider audience.
Customer Challenges
Identifying ad-hoc solutions to produce weekly results and reports to client’s partners
Data quality management and quality checks
Identifying and adopting the right data analytics tool across different departments
Setting up IT best practices as the company matures
Setting up a data lake solution for data management across multiple teams
Setting up and managing Google Analytics, and educating their marketing team about using Google Campaign Manager & Ad Words to improve their marketing reach