Infrastructure Cost Savings and Efficiency for Marketing Analytics- Case Study
Standardizing Product Lines Using MDM
Customer
A Leading National Educators Association.
Business Need
Implementing a Spotfire analytics solution on cloud that tracks the effectiveness of various marketing campaigns and other marketing initiatives for their members.
Customer Challenges
The company had difficulty in tracking the effectiveness of various marketing campaigns that were run throughout the year for their members
There wasn’t a good way to store the data to implement analysis
There were challenges in integrating Spotfire with data from other analytics tools like Google Analytics