The Power of Omni-Channel Marketing- Case Study

Standardizing Product Lines Using MDM

Customer

The world’s 2nd largest manufacturer of home appliances.

Business Need

Mapping the consumer experience to identify behaviors that occur at targeted points, develop insights in order to positively influence the process and drive consumer behaviors.

Customer Challenges

The need for better, more informed knowledge to enrich customer communications and marketing efforts was the company’s primary goal.

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