Test & Learn Analytics for Marketing

A solution to aid organizations with maximizing their marketing assets.
Smart marketers make decisions based on consumer insights gathered from data. However, only 22% of marketers have data-driven marketing initiatives that are achieving significant results, according to a 2015 survey by Forbes Insights.

Companies that wish to be well equipped to capitalize on marketing spend allocations must establish a direct connection between marketing activities, investments and business outcomes. Hence, Syntelli’s Test and Learn Analytics for Marketing solution is designed to aid marketing departments with maximizing their marketing assets.
This e-book covers topics such as:
Benefits of Marketing Analytics

Conversion rate, cross channel communication, personalized interactions.

Key Testing Methods & Implementation

A/B, multi armed bandit & multivariate testing.

Roles & Resources

Resource pool, full stack data science.

Enhanced Business Value

Increase in customer loyalty, retention and lifetime value.

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