The Power of Power BI

By now, regardless of what industry you’re in, you’ve likely heard about the power and insight that data offers. Nearly every company in existence has something to be gained from their data, but it won’t do you any good if you can’t make sense of it! One dynamic tool available today is the analytics, visualization, and business intelligence platform, Power BI, offered by Microsoft. Below, we’ll discuss what Power BI is capable of, some of its key features, and a few real-world applications where businesses have leveraged Power BI to gain a competitive advantage.

Originally released to the public in 2014, Power BI has continuously been refined to keep up with the latest trends and technologies. It operates across three elements – desktop, online, and mobile – “to let people create, share, and consume business insights in the way that serves them, or their role, most effectively,” according to Microsoft.

Essentially, Power BI helps deliver insights that enable faster, more informed decisions within your organization. Users can access data from hundreds of on-premises and cloud-based sources, like simple Excel spreadsheets, third-party applications such as Salesforce, or their own databases. They can then transform and integrate that data, using the Power Query function and the DAX formula language, into striking visuals and share them with colleagues across the company and devices. It also promotes collaboration through customized dashboards and interactive reports that easily scale to fit your organization. Lastly, Power BI’s built-in governance and security features help your organization comply with current regulations and help protect your data from the ever-growing list of cyber threats.

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Success stories resulting from the use of Power BI are practically endless. Companies from a diverse mix of industries have found increased efficiency, growth, and a host of other ways to capitalize on their data using Power BI. A few examples include the Associated Press developing interactive live data visualizations for the results of a hotly contested election, Aston Martin using dashboards to dig into the causes behind cars that are over budget or behind schedule, or London’s Heathrow airport using data to better understand how passenger traffic is changing and to provide a better experience for those 200,000 daily passengers. Whether it’s a need as simple as the faster creation of reports, better sharing of data, or as complex as predicting the value of bitcoin, providing better care for zoo animals, or cutting energy consumption, Power BI’s functionality can be leveraged to meet your needs.

Syntelli has been helping our customers gain these same advantages, and we can design a Power BI training program tailored to the needs of your employees and your leaders. We’ve worked with analysts to help them take data to insight and to act more quickly, as well as ensure general users and senior execs alike are always in the know. Our consultants can advise on connecting to an array of data sources, creating concise, beautiful reports, make sure you’re alerted when data changes, and put all of your data right at your fingertips!

Maithili moved from Baltimore to Charlotte upon obtaining an MS in Marketing from Johns Hopkins University to join Syntelli in 2017. With her passion for business and technology, she seamlessly took over Syntelli’s marketing initiatives for digital, social, brand management, advertising, content, and public relations. Maithili brings over 4 years of marketing experience, having worked with start-ups and multi-nationals in the retail and professional services industries to plan and assist with their digital marketing strategies. During the course of her career, she has also undertaken pro-bono consulting projects in marketing strategy for local non-profits. Maithili also holds a Bachelor’s and Master’s degree in Management from the University of Mumbai. When she isn’t channeling her inner creativity, you can find her enjoying her love for music or pursuing her passion for traveling.